Results-driven
communications
solutions that get
your voice heard
APPROACH
Whatever stage your business is at, you’ll have a story to tell. Whether big or small - from established organisations to start ups - I can help you to secure your share of voice in an often-crowded market, telling the right story, to the right audience, at the right time, using the right channels.
Whatever space my clients operate in, I start with a deep dive to understand their business and sector. Working alongside you, I will tailor a communications solution to complement your business goals, delivering out-of-the-cube thinking and securing the results you need.
Sometimes, a solution may require complementary skills such as design, media training or government relations, so I tap into my network of trusted industry partners to deliver the goods.
SERVICES
PR
Reputation management
Crisis & issues management
Storytelling
Communication plans
Media relations
Stakeholder management
Internal communications
Events
Strategy
Stakeholder engagement
Communications strategy
Content development
Social media
Government relations
Brand
Copywriting and Design
Technical writing and editing
Media releases
Newsletters
Awards submissions
Corporate profiles
Website and social copy
Marketing collateral
Leadership
Executive coaching
Thought leadership
Media training
Executive profile raising
Whatever your challenge, Xcubed delivers comprehensive strategic thinking to achieve the results you need.
Lisa van Beurden (B.Eng)
DIRECTOR > XCUBED COMMUNICATIONS
ABOUT
I’m a trusted communications professional with almost 20 years in the business. So what?
Well, what sets me apart from the crowd is my unconventional professional journey and the value
it brings to my clients.
I graduated as a Chemical & Materials Engineer and spent the first five years of my working life striding purposefully about in overalls, hard hat and steel caps before making the leap to communications. Beginning with five years as a technical journalist and editor (writing for the Institute of Physics Publishing in the UK and then as Editor of Progressive Building Magazine here in NZ), I made the move to public relations. And I wouldn’t change a thing – my engineering background coupled with my editorial experience has set me up well for the work I love to do now.
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I’m passionate about forming strong relationships with clients, built on trust. I’ve worked with clients across multiple industries, including finance and education, transport and tourism. But, unsurprisingly, I’ve carved out a particular niche in the property and construction, engineering and architecture, manufacturing and tech spaces.
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I’m not intimidated by ‘tech-speak’, in fact I love it! I relish the challenge of telling clients’ stories in a compelling manner – digesting often complex material with ease and translating it into easy-to-understand language.
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Clients take comfort in the fact that I just ‘get it’.
WHAT CLIENTS SAY
"Lisa is very proactive, which allows us to constantly front foot our communications and marketing activities in terms of our strategy, to which she also has input. She is able to easily understand the often-many complexities surrounding the engineering, construction and membership issues that our organisation faces on a day-to-day basis, and is a valued member of the greater SCNZ team."
Darren O’Riley
GENERAL MANAGER > STEEL CONSTRUCTION NZ